It's not just about the bikes, it's about the business we are building and the people we are building it with.
When you ride in a foreign land, with someone (or 6 someones) you do not know all that well, their personalities starts to unfold. Who are they, what are they made of, how do they ride, are they cautious, are they reckless, are they aware. All of these things become apparent, all of these traits that the rider possess, eventually come out.
Conversations emerge between stops and over food about life, governance, business, kids, family and in the end the glue that binds us is this love of riding. No matter how different we are, there is a strong bond, it's a primitive thing this bond, it can't be explained to the un-anointed, the un-ridden.
This is Ziyad, one of our newest distributors, from the Middle East, we ride together. We are Cleveland!